Merely stating a truth isn’t enough. The truth has to be made vivid, interesting, dramatic. – Dale Carnegie
This is the age of showmanship! Consequently Dale suggests that we ‘dramatize’ our ideas if want our audience to listen. Drama doesn’t have to only be about making noise or a splash. As an example drama can very easily be created by whis-per-ing when people expect you to be much louder. Drama can be understated and it can be an expression of art. Let’s think out-of-the-box when applying drama to make our idea stand-out!
20th Dale Carnegie Principle: Dramatize your ideas!
Here’s a story from the book:
Jim Yeamans, who sells for the NCR company (National Cash Register) in Richmond, Virginia, told how he made a sale by dramatic demonstration. "Last week I called on a neighborhood grocer and saw that the cash registers he was using at his checkout counters were very old fashioned. I approached the owner and told him: ‘You are literally throwing away pennies every time a customer goes through your line.’ With that I threw a handful of pennies on the floor. He quickly became more attentive. The mere words should have been of interest to him, but the sound of Pennies hitting the floor really stopped him. I was able to get an order from him to replace all of his old machines.”
Daily Affirmation: Today I AM a drama artist!